With more than a billion users across the globe, Instagram is arguably the leading social media platform. Its wide and diverse user base provides businesses and brands with a space to harness their consumer base and unlimited scope of marketing opportunities. Instagram has the highest engagement rate among the social media platforms which makes it the ideal platform for businesses and brands to market their products and raise brand awareness.

Instagram advertising is a way for brands and businesses to reach a wider target audience through the means of paid content. Paid advertising on Instagram helps in the overall account growth by generating traffic, leads, and conversion.

Types of Advertising on Instagram -

Instagram provides a space to utilize multimedia content for advertising

  • Photo Ads - The use of a single static image is beneficial when the advertisement is precise and to the point
  • Video Ads - Instagram provides the option for creating and advertising videos that are up to 60 secs long. If utilized efficiently, videos have the potential to grab maximum attention and response from the target audience
  • Carousel Ads - This feature is suitable in a situation where there is more information to share through content and images. It is a way to deliver valuable insight about the brand to the potential customers
  • Story Ads - The engagement rate for Instagram stories is high, therefore optimizing this feature helps in reaching out to engaging audiences. It gives space for creativity in sharing brand messages across.

Benefits of Advertising on Instagram

  • Instagram advertising provides us with ever evolving and increasing opportunities. The platform keeps on evolving to fit the needs of its users. More than 200 million business accounts on Instagram have audiences that visit their pages every day. There are active and engaging audiences that visit and interact with brand pages and their products/services.
  • The platforms maintain a hassle free process for the creation and promotion of Ads by connecting it with Facebook Ads Manager. This allows us to target and define our audience and use similar creatives/content for both platforms, heavily reducing extra work. The platform also has a huge scope for remarketing through features that allows it to reach and connect with the audience that visits your page or left a purchase midway through or gives an incomplete reaction to a call to action.
  • The platform makes it easier to analyze the performance of both organic and paid content. This helps brands plan their content in a way that could harness the best results. It is currently the most efficient and simple way to get leads and results.

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