Search engine optimisation


What is SEO?

Search Engine Optimization SEO is way to improve the website so that it will appear in the top of the search engine like google, yahoo, Bing or any other search engines. It increases both quality and quantity of website traffic as well as exposure to brand through organic search results. SEO is all about improving the flow of visitors into the website to achieve a positive outcome for both customers and to business. The higher a website ranks in the results page, the greater the chance of users to visit the site. SEO is not only about search engines but also good SEO practices to improve the user experience and usability of any website. SEO can be break down into two stages they are

  • On-site SEO
  • Off-site SEO

On-site SEO - it is also called as on-page SEO is the practice of optimizing elements on website in order to improve the search engine ranking and visibility. Off-site SEO – It is also called as off-page that refers to actions taken outside of our own website to impact rankings on Search Engine Result Page(SERP).


  • SEO is important for smooth running of any big website. SEO can put ahead for the competition, if two websites selling the same thing, the Search Engine Optimization websites have more customer and make more sales. SEO is good for social promotion of the website.
  • SEO may target different kinds of searches like image search, video search, news search.
  • SEO matters because it keeps business competitive and enables to get more traffic to the website.
  • And also it organizes the site effectively, increases the conversation rates and reaches more audiences so it leads to greater profit margins and larger customer base. Search engines are getting smarter, but still SEO is needed.

How SEO can be improved

  • Optimizing a website may involve editing its content, adding content, and modifying html and respective coding to increase its relevance to specific keywords and remove barriers to the indexing activities of search engines.
  • Promoting a site to increase the number of backlinks or inbound links, is another SEO tactic.
  • SEO helps for small business owners to create robust, fast, user friendly websites that rank higher in search engines, which will bring more qualified potential customers to their websites.
  • Optimizing the website will help to deliver better information to search engines so that the content can be properly indexed and displayed within search results.

Lighthouse India is a multi-talented SEO agency. We have expertise team in the field of search engine optimization. We make sure to increase the visibility of your online business and to improve its ranking on the Search Engine Results Page(SERP). The main goal is to help your website to get more organic traffic.

For any query get in touch with us!

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